NOCKWOOD
The Nockwood Behavioral Archetypes and AEON aeonology cards were conceived by William Charnock and designed by Graham Wood.
Originally created for commercial use in marketing and advertising, Nockwood cards were successfully used to drive strategic innovation for brands such as LifeWTR for Pepsi, Quaker, Chubb and Acumen. A fortuitous encounter with Elaine Pagels (author and translator of The Gnostic Gospels) revealed an uncanny alignment between the Nockwood framework and the ancient wisdom of Valentinus that was documented in texts recently discovered from the 2nd Century CE. Since then, William Charnock has become a widely recognized expert in Gnostic Aeonology and the AEON cards have ignited the rebirth of Aeonology as a spiritual practice.
LEARN ABOUT THE NOCKWOOD CARDS
NOCKWOOD INSPIRATION
Nockwood cards have two distinct card decks for different uses. ​
Behavioral Archetypes
"Brand tarot for the modern strategist"
Go beyond tired personality tropes with a tool designed for real strategic transformation. Based on six timeless human drivers, these cards unlock clarity and creative tension for brands, creatives, and decision-makers.
AEON: Gnostic Aeonology
Reawakening the lost cosmology.
Step into a divine cosmology made tactile. Aeonology revives the 2nd-century Gnostic tradition that maps consciousness and spirit through sacred archetypes. Blending mysticism with psychology, these tools are your map, your mirror, your truth.